Have you ever shared a waiting room with another lawyer who always seems to have new clients waiting for them? Do other lawyers in town get the big cases or clients that you’d like to get? Have you ever wondered why some lawyers always seem to be in the news?
They may have more energy than you or work at a faster pace. They may be willing to take more risks. They may have more time or more money or better connections. You may not be able to compete with these things.
So don’t.
Instead, use your unique self to market yourself.
Because nothing compares to you.
Put as much of yourself into your practice because you are unique. Nobody can compete with you because nobody is you.
I see many attorneys hiding their personality and style and sense of humor. They promote their services and tout their skills and experience when they should be promoting themselves.
Yes, clients want solutions to their problems. Your skills and experience are by no means unimportant. It’s just that what attracts clients in the first place, and what keeps them coming back and referring others, has little to do with your technical ability and everything to do with being liked and trusted.
Many of the attorneys you see with overflowing waiting rooms have figured this out. They aren’t necessarily better lawyers. They’re simply better at selling themselves.
Effective marketing starts with this
