Before you say no, give me one minute to convince you of the value of hiring a sales person for your practice. Someone who would talk to prospective clients and referral sources on your behalf and convince them to hire you or send you their referrals. Suppose that this was legal and ethical and could be done with little or no cost.
This sales person could deliver a steady stream of new business for you. Every day, prospective clients will call your office to make an appointment. When they meet with you, they are either sold on hiring you and ready to sign up or they have a few questions about their legal matter, and then they sign up.
So. . . how many sales people would you hire?
Hold on. Calm down. This is doable. In fact, there’s a very good chance that you’re already doing it. You already employ one or more sales people who are bringing you new clients.
Okay, I’m not really talking about people. I’m talking about information.
Articles, blog posts, reports, ebooks, videos, audios, podcasts, seminars, and other content you deploy on your website and elsewhere. This information attracts prospective clients who learn what you do and how you can help them, and persuades them to call you, fill out a form, or otherwise take the next step towards becoming your client.
Your content does what a sales person does, but in many ways, it does it better. It works for you 24 hours a day, never complains, and never asks for a raise. And once your content is deployed, it works for you tirelessly, endlessly, for many years to come.
So the next time you’re looking for a way to bring in more clients, start writing, or hire someone to help you, and get more content out into the world.
Here’s how to create content for your website
