For most attorneys, especially solos and small firm practitioners, one of the best ways to build their practice is with an email list. If you don’t have one, you should start building one immediately.
Having a list allows you to stay in touch with prospective clients and people who can refer them. When they’re ready to hire you, or they know someone who is, you won’t have to wait for them to find you and then convince them that you know what you’re doing. They’ll already know you via your newsletter.
Marketing legal services is so much easier and profitable when you have a list.
Start by setting up an email capture form on your website. Write a report that would interest website visitors and offer it as an incentive to sign up for your list. Tell everyone you know about your newsletter and invite them to sign up.
There are lots of other ways to build your list. One of quickest is to seek out people in your niche who already have a list. Find other professionals who write an email newsletter, for example, and offer to write an article for their newsletter or blog. You can also offer to do a webinar or a Q and A hangout.
Business owners, professionals, bloggers, and consultants, need high-quality content and many will jump at the chance to have you supply it. Some of the people on their list will then sign up for your list.
Yes, you can benefit from this approach without having your own list. Instead of promoting your newsletter or report to their clients and contacts, these professionals, et. al., will promote you and your website. Some of the people who learn about you will need your services immediately.
But many won’t. And that’s why having a list is better.
Here’s how to write a report that will help you build your list
