What are you afraid of? C’mon, you know there are things you should be doing to grow your practice that you don’t do because of fear.
You don’t ask clients to help you, for example, because you’re afraid of appearing weak. You don’t approach prospective clients at a networking event because you’re afraid of rejection. You don’t delegate enough of your work because you’re afraid nobody can do the job as well as you.
You can overcome your fears if you want to. The first step is to imagine yourself doing the thing you fear.
See yourself clicking the button and sending your clients an email asking them to forward it to a friend, or to share your new post with their social media contacts.
See yourself in the physical act of doing the thing you fear and you will be on your way to overcoming that fear.
The second step is to imagine the results. See yourself getting new clients as a result of your email, and see the big smile on your face as you realize that you made that happen.
Nice.
Now, the third step. Do the thing. Send the email, make the call, talk to the person.
Mark Twain said, “Do the thing you fear and the death of fear is certain.â€
At first, your knees may tremble. You may need to hoist a pint or two. You may do it poorly. But you can do it, at least once, and if you can do it once you can do it again.
Eventually, your fear will either be completely gone or so diminished that you can do the thing at will.
Now, here’s the thing. The things we fear are often the very things we need to be doing. The things that allow us to grow quickly and reach our full potential. So don’t ignore your fears. Hear their message. Acknowledge their value. And then show them who’s boss.
How to get your clients to send you referrals
