Do you ever feel like you’ve stuck? You work hard and do the right things but you don’t seem to be getting ahead?
You’re in a rut, my friend, but don’t worry. It’s nothing five new clients can’t fix.
Five new clients who pony up big retainers or five big cases could be all you need to jump-start your machine and shift into high gear.
You know I’m right.
So yes, I’m going to pound on marketing yet again. Can you handle it? Unless you utterly loathe what you do and you need a new career, marketing is always the answer to what ails you.
But today, instead of digging into your bag of attorney marketing tricks, I’d like to see you go in another direction.
What do I mean? I mean exposing yourself to a completely different field. Immerse yourself in something unrelated to the practice of law and see how others have built or are building a successful business or practice.
Read a book, take a class, talk to someone. Get inspired by what they did and adapt their methods or ideas to your practice.
You might be surprised to discover some great ideas that have been right under your nose this whole time.
This morning, I downloaded a Kindle book, The College Entrepreneur. I’m not in college and I’m not interested in starting a new business right now but the book is receiving high marks and was free, so clickity-click and I own a copy. I haven’t read it yet but I’m almost certain I’ll find something in it that I can use in my business.
Get thee to a bookstore and start browsing. Don’t leave until you find something to read that has nothing to do with law or even marketing or business. Learn how others have climbed the mountain of success in whatever it is they do, and then go climb your own mountain.
When you’re ready to apply what you learn to your practice, get this
