Is it better to find clients or help them find you? Okay, I know which of these options you prefer. You want clients to find you, call you, and hire you.
You want to put up a website and have people find it, on their own, without any prompting by you. You want them to become enamored by what they see and call you to hire you or take the next step.
You want to be a fisherman, putting hooks in the water and letting the fish find them. You don’t want to be a hunter, finding prey and taking it down.
You want to advertise. Or write articles for someone else’s publication, or speak at someone else’s event. You want your clients and other professionals to recognize your greatness and tell their friends and clients about you.
Who doesn’t?
In marketing professional services, posture is important. You don’t want to knock on doors, you want clients to knock on yours. You want clients to see you as important and successful. You don’t want them to think you need them.
So make “clients finding you†your priority.
But. . . don’t turn up your nose at the idea of you finding clients.
Besides, what exactly does that mean?
When you network with prospective clients, are you finding them or are you giving them the opportunity to find you? When you friend or follow a prospective client on social media, are you finding them or allowing them to find you?
Want to know what I think? I think it’s a bunch of semantics and, as Rick said to Ilsa, “it don’t amount to a hill of beans in this crazy world.†Letting clients find you is great. But finding clients is not a bad thing.
Your number one marketing method? Referrals.
