What are you working on right now? I’m not referring to your regular work–cases, client work, or the daily activities of running your practice–I’m talking about something else: a project or group of projects designed to take you or your practice to a higher level.
So tell me, what are you working on?
You might be updating your website or expanding your advertising. You might be working on a new office procedure manual, updating your forms or form letters, or writing a series of emails to former clients. You might be putting together a list of names of professionals in your market you plan to call and invite to lunch. You might be working on a new presentation, an ebook, or a video.
You should always have a project you’re working on, and when someone asks, you should immediately know what it is.
There’s always something you can do to improve your marketing or the operations in your office. You can always improve your speaking, writing, negotiation, and sales skills.
So, what are you working on?
Are you learning how to get more referrals? Are you watching training videos about software you bought but haven’t used? Are you planning a meeting with your staff or partners to discuss ways to streamline the workflow in the office, lower costs, or increase profits?
You should always be working on at least one project designed to advance your skills or improve your results. And you should always have time scheduled during the week to work on that project.
You are are a professional but you also run a business. That business has many facets, many moving parts that need to be coordinated and maintained. Your business competes with other firms who do what you do and you need to stay at least one step ahead of them.
Delivering quality legal services isn’t enough. Most lawyers do that. If you want to stand out from the crowd, you have to do more.
So tell me, what are you working on?
Are you working on your website? This is what you need
