One reason I’m able to turn out emails so quickly is that I’m lazy. I get ideas from lots of sources but I primarily write what’s in my head.
I don’t slow down to do research, or spend time looking for graphics. I don’t stop to ask myself if I’ve addressed the subject before or worry about contradicting myself. I don’t spend time hunting down every typo.
I just write. Fast. You can, too.
It doesn’t matter if you said something before. This time, you’ll say it differently. But even if you don’t, no worries. Repetition is the mother of learning. Your readers might not have absorbed your message the first time, or the 31st time. Maybe this time, they will.
Your readership is constantly changing, too. Every day, new people come to your website or blog and subscribe to your list and they’re hearing your words for the first time.
Marketing isn’t solely about delivering information. That’s part of it, but an even bigger part is that you are regularly touching the lives of the people on your list. You know, the people who can hire you or send you referrals. Yeah, those people.
Write a few paragraphs and tell people what you’re thinking or how you feel. Share an idea or comment on someone else’s. Ask subscribers questions, ask them to do something, or just say hello.
Stay in their minds, and their mailboxes and they will hire you (again) and send you referrals and traffic and promote your events.
Write a lot, and write quickly. It will make you a better writer. Writing quickly allows you to bypass the filters in your brain that tell you what you should and shouldn’t do, or that tell you you’re not good enough.
Just write, okay? Don’t worry about what comes out. Emails aren’t briefs or white papers or reports. Nobody is expecting you to be scholarly or brilliant. Besides, you know more than your readers do and they won’t know if you left something out or got something wrong.
Stop trying so hard. Get lazy and write something.
Want ideas for blog posts and emails? This is what you need
