Here’s an interesting tidbit about how to quote your fee.
According to an article on pricing strategies, researchers have found that “prices” that contained more syllables were perceived by consumers as drastically higher than their fewer-syllable counterparts. Their findings were published in the Journal of Consumer Psychology:
When these pricing structures were shown to subjects:
* $1,499.00
* $1,499
* $1499… the top two prices seemed far higher to consumers than the third price. This effect occurs because of the way one would express the number verbally: “One thousand four hundred and ninety-nine,†for the comma versions versus “fourteen ninety-nine†for the unpunctuated version. This effect even occurs when the number is evaluated internally, or not spoken aloud.
I know that when I hear prices or fees quoted verbally in a commercial or presentation, I listen to how that fee sounds and think about whether there’s a better way to say it. “Two-hundred and ninety-nine dollars” sounds like a lot more than “two ninety nine”.
I do my best to use this in my marketing, but there was this one time when it caused a bit of confusion.
My secretary was on the phone with an attorney who wanted to know the cost for a product we were offering. Per my counsel, she told him “one-ninety-five” based on a price of $195.  Sure enough, a week later, we got a check in the mail in the amount of $1.95.
So be careful. Especially with lawyers.
The least you need to know about fees, billing, and collection
