Getting good at any skill, including marketing, is by and large a process of learning and doing. The more you learn, the more knowledge you can call upon. The more you do, the more your decisions will be informed by your experiences and the more agile you will be in performing the activities.
You’ll get faster, make fewer mistakes, achieve better results, and eventually earn your boy scout badge.
But it’s not a matter of learning it once and then doing it. Once you do the activities and observe the results, you go back to learning.
You re-read what you read before, but get more out of it because of the context of having done the activities. You read (watch, listen to, etc.) more advanced materials and pick up nuances that would previously been over your head. You talk to experts and learn new systems and methods you can incorporate into your mix.
And then you go back to doing.
Back and forth, learning and doing, learning and doing. Until you are good enough that others look to you as someone who knows what they’re doing.
And that’s where something else comes into play: teaching. When you are able to take your new skill and and help others develop that skill, that’s when you will learn the most.
And you can start doing that sooner than you think.
You may not know everything there is to know but you know more than others. If you want to get really good at marketing legal services, for example, find some lawyers and teach them what you know. Start a newsletter, blog, or Facebook group and invite them to join you.
Then, watch how much better you get at the skills you’re teaching, because the teacher always learns the most.
If you are go through one of my courses tonight to learn it so you can use it in your practice, you may miss things, at least the first time through. If you know you have to teach that course to other lawyers tomorrow, however, you’ll read more intently, take better notes, internalize the information, and be a step closer to mastery.
If you want to get good at any subject, learn it and do it and keep at it until you can teach it.
Start learning about marketing legal services with this
