Suppose that instead of you being a talented legal professional you were a talented singer. How would you go about marketing that talent?
Traditionally, you would try to get an agent or manager in the hopes that they could get you some gigs and eventually a record deal. Today, most singers market themselves. Much of this is done online, by posting videos, showing off their chops and hoping to get discovered, or simply selling their work directly.
But they also audition at clubs and restaurants and network with people in the industry. They build relationships with people who can hire them, advise them, and introduce them to people who can help their career.
The Internet makes marketing easier and less expensive, but it doesn’t change the fundamentals.
Use the Internet to meet more people. Use it build your list and get your name out to the world. But don’t stop there. Talk to the people. Meet them in person if you can. Find out what they want or need and then help them find solutions.
Like building a singing career, marketing legal services is very much about relationships. There’s a lot of “you” in it. You can hire people to help you with websites and advertising, but never forget that the client doesn’t sign up because you have a great ad campaign or website, they sign up because of you.
Marketing legal services online–go here
