Apple has a new app that makes it easier for Android users to switch to iOS. It allows new users to securely transfer contacts, photos, videos, email accounts, calendars, and so on, and helps them reconstruct their Android app collection on their new iOS device.
That’s smart. Very smart. By making it easier to switch, more people will.
There are probably millions of people who have thought about switching but hesitated because it seems like a major headache to do it. If this app makes it quick and easy to switch, I’m sure many more users will come to the dark side.
I thought, “Lawyers need an app like that.” They need a way to make it easy for clients to sub-out their current attorney and sub-in with them. They should supply them a document that explains their rights to switch lawyers, what to say to their current attorney, their rights to their file, and so on.
Actually, lawyers should make it easy for clients at every stage:
- A lawyer’s website needs a page or widget that directs first-time visitors to the content that is specific to their interests.
- Lawyers should have checklists or forms or a kit that makes it easier for new clients to gather up the information they need to bring to their first appointment.
- The person who answers the phone should have a checklist or script that allows them to zero in on what the caller needs, tell them what they need to know, and transition them to making an appointment.
- Lawyers should give their clients materials that help them identify prospective clients and refer them.
To grow your practice, make it easier for clients to find you, hire you, work with you, and send you referrals.
This makes it easier to get referrals from other lawyers
