Would your clients fly 2000 miles to come to your office when they need your services? Would they refuse to hire any other lawyer because you are the one that they want?
My grandfather regularly flew from Los Angeles to Chicago to see his dentist long after he’d moved to the West Coast. He’d been with his dentist for decades and wouldn’t think of hiring anyone else.
Would your clients say the same about you?
Yes, it’s a tall order. But it’s the standard you should aim for. To make your clients see you as their one and only.
Complete trust in you. Smitten with the way you take care of them. Convinced that no one could do it better.
Because you know them better than anyone else, and take care of them better than anyone would.
You may not be the best lawyer in a literal sense. You’re just the best lawyer for them.
Ooh Ooh Ooh.
