There’s a novelist who blogs about my favorite writing tool, Scrivener. I read one of his posts this morning and noticed one of his novels in his sidebar. I thought, “With all the novelists reading his posts, I’ll bet he’s selling more books.”
Because a lot of novelists use Scrivener, and because a lot of novelists like to discover new authors.
You can use your outside interests to do the same thing, that is, to get more people finding you and learning about your legal services.
Right now, I’m watching a lot of videos and reading blogs about the voice to text tool, Dragon NaturallySpeaking. I know that a lot of lawyers use DNS, or are interested in doing so. If I started a youtube channel on “Voice Dictation for Lawyers,” I’ll bet I could build a list of subscribers who would also be interested in my products and services.
You might be interested in classic films or travel or Apple products. Many of your prospective clients share your interest. They may not want to hear about legal matters right now, but they would love to read about your mutual interest.
If you write a blog, participate in online forums, start a group on social media, or post videos on a channel related to your interest, people will find you. Most won’t need your services right now, but some will. Over time, as you continue to post information or ideas or resources, more and more people will find you and tell their friends about your videos or posts.
As your blog or channel grows, you will also build your law practice.
Marketing is easier when you know The Formula
