I have a blog but I am not a blogger.
There’s nothing wrong with blogging, it’s just not what I do.
Bloggers focus on engaging their visitors and social media connections. They encourage visitors to leave comments and to visit their social media pages, and they spend time reading those comments and responding to them.
I don’t. In fact, I don’t get many comments. Lawyers are busy. I am, too. If I got lots of comments, I’d probably turn off the comment function on my blog.
Yes, I have a blog. But that doesn’t make me a blogger. Bloggers have lots of guest posts, interviews, videos, graphics, and links to other sites. I don’t. These aren’t important to me.
I’m not a blogger. I write emails to my subscribers, share information, teach and train, and tell stories. I communicate with my subscribers, provide value, and sell my products and services.
I do post most of my emails on my blog, however. This brings search engine traffic. I have more than 1000 posts now, all serving to attract visitors who are looking for marketing and productivity ideas and solutions.
I also get traffic from social media, as visitors share my content with their connections. (I don’t do much with social media myself.)
The content on my blog does something else for me. It shows visitors that I know what I’m doing and how I can help them. I don’t have to work hard to convince them to buy my products or services. The content does most of the convincing for me.
Having an email list means that when I launch a new product, as I just did, I send an email to my list and get a crush of orders.
I don’t spend a lot of time on marketing, either. Once I have an idea for an email/post, I write the first draft (usually) in five minutes. In thirty minutes (usually), it’s done and sent and posted on the blog.
Why am I telling you this? Because I want you to know that you can do what I do. You can build your practice by building an email list and posting content on your website (blog).
You can build a list of prospective clients and referrals sources and stay in touch with the people on that list, and use your emails as content for a blog.
If you’re still on the fence, take my “today” challenge. Write a short email today explaining what you do for your clients. A few paragraphs is all you need.
Here, I’ll help you: “I help people get/keep/avoid __________. I do that by ____________”.
Pretty easy, huh?
Now, email it to someone. And post it on your website.
Guess what? You’re not a blogger, either. But you’re doing what I do.
Marketing online is easier than you think. If you want to know where to start, or where to get ideas to write about, I’ve laid all that out for you in Make the Phone Ring.
