How’s biz? Yes, I know, it’s great. But really, how are you doing this month compared to last month or last year?
You need to know.
You’ve got to track your progress. Otherwise, you won’t know if what you’re doing is working.
How many new clients did you sign up this week or this month? Write that down.
How much revenue came into your coffers? You should probably make a note.
How many leads/inquires/prospects do you have in your pipeline? You’ll want that number going up.
Look at your calendar. How many appointments do you have this week? How many of those are with prospective clients?
How many subscribers signed up for your newsletter this month?
You’re running a business. You’ve got to know your numbers. You don’t need to obsess over them, but you should at least know what they are.
Your numbers tell you if what you’re growing. Because if you’re not growing, you’re dying.
But these aren’t the only ones you need to track.
Revenue, new clients, and the like, are all “history”. They are the results of things you did in the past. They tell you what happened, not what will happen.
You need to track your activities as well as as your results.
What did you do this week that might bring you some business?
Whatever else you do that for marketing, I suggest you start tracking these two activities:
1) Calls
How many outgoing calls did you make–to prospects, referral sources, prospective networking partners, former clients, etc.
2) Words
How many words did you write for marketing purposes, for your blog, website, articles/guest posts, books, presentations, letters/emails, social media content, etc.
Are these numbers growing? Holding steady? Declining? You need to know.
Results are the destination. Activities are how you get there.
Grow your practice with The Formula
