Our cat is getting his teeth cleaned this morning. Fun times.
As I grabbed him up and settled him in his cage, I thought about a consultation I did the other day with the marketing support person at a mid-size law firm. We talked (a lot) about her challenges in getting the lawyers to do anything marketing related.
She’s a lawyer wrangler. So am I.
It’s frustrating to talk to lawyers, give them million dollar advice, and know they probably won’t follow any of it. Lawyers don’t like change. They don’t like getting out of their comfort zone.
We talked about several ways she might get buy-in about the marketing agenda. I suggested she start by trying to get at least one lawyer on board and doing something, e.g., write an article for the website. I told her to make a big fuss about the article in the firm’s internal newsletter (which I suggested she start). As the other lawyers see one of their own being feted, their competitive nature might kick in and a few others might get with the plan.
You might want to do that yourself. Talk to some attorneys you know who are doing a decent job with marketing and ask them about what they’re doing. Find out how much business they’re bringing in. Get jealous, and then do something.
Start small. Outline an article, perhaps. Call a client you like and say hello.
The hardest part of marketing is getting started. The best way to do that is to schedule time for it. Schedule a 15 minute “marketing” appointment with yourself each week day. Put it on your calendar and tell your staff not to book anything during that time.
Go ahead, block out the rest of the month.
Will you do this? Today? What do you mean, you’re not sure?
Come on, you can do this. Stop looking like Grumpy Cat and block out a few minutes a day for marketing. If you do, I’ll let you sleep for the next 16 hours.
Marketing is easier when you know The Formula
