Your clients want more from you than your legal advice. They want to know what you recommend in other areas of their life–banking, insurance, cars, and real estate, for example, and the vendors who market them. They may not ask for your advice on these matters but if you offer it, it will surely be welcome.
You’re advice and recommendations save them time and money and help them avoid the risk of making a bad choice. They will appreciate you for providing this information, remember you, come back to you, and tell their friends and colleagues about you.
So when lawyers ask me, “What should I write about on my blog or in my newsletter or on social media?” I tell them to think about what interests them as a consumer and as a business professional.
You don’t always have to write about legal matters. In fact, most people don’t want you to. Mix it up with a smattering of other subjects. Do you like movies? Write some reviews. Do you know something about re-financing a mortgage? Share your tips.
One topic that has legs right now is identity theft, especially in the wake of the recent theft of the personal information of more than 4 million Federal employees. Most people assume this will never happen to them but they’re living in a false paradise. They need to know the truth about their exposure to this pernicious crime, and how to protect themselves. You could supply that information.
I have experience in this field and I can tell you that you can’t “stop” or “prevent” identity theft. All you can do is protect yourself so that when it does occur, you are notified and have experts who repair the damage for you. You need to have that protection in place before the theft occurs, however, or your loss may be excluded as pre-existing.
Following my own advice, I recommend the identity theft plan I have had for the last 12 years. It offers better protection than any other plan I’ve looked at. It’s cheaper, too. But I am biased. I am an affiliate for this company and it’s other services. So are many other attorneys who market these plans to their clients and contacts.
Look at the products and services you use in your practice and in your personal life. Tell people about the ones you recommend, and why.
