I won! I am the best blogger in the legal marketing arena. A NYC law firm just said so. They posted it on their blog, wrote about it in their newsletter, and sent out a press release telling the legal media why they think my blog is la creme de la creme.
Woo hoo! What an honor! I’m going to tell everyone I know!
Okay that didn’t happen. But if it did, I would certainly tell everyone I knew about it and give them a link to the firm’s website where they announced that I had won.
Wouldn’t you?
So, how could you use this idea for marketing purposes? Hmmm, let’s see. . .
What if once a month you announced your “client of the month” and featured one of your business clients on your blog or in your newsletter?
What if you announced an award to a local business or professional practice that isn’t a client but gave you or someone you know great service?
What if you let your clients or subscribers nominate local businesses and then vote on the winner?
Find people or businesses (or charities, community groups, etc.) who are doing something right and honor them with an award. Give them a certificate or a plaque, feature them on social media, interview the owner, and send out a press release.
You’ll get someone who is grateful for the attention and will probably send their customers, clients, or friends to your website to see what you said about them. You’ll get some new subscribers and followers, links to your website, and maybe some new clients.
And you’ll feel good knowing you called attention to someone who deserves it.
