You have a list of clients, prospects, and professional contacts. What are you doing to activate that list and turn it into repeat business and referrals?
How do you get that list to DO SOMETHING?
Some of the people on that list will do something merely because you stayed in touch with them. When they need something you offer, or know someone who does, they will click or call.
What about everyone else?
What about the people who need you but think the problem will go away by itself? What about the ones who don’t know how bad the problem can get if they don’t do something?
What about the people who don’t realize all of their options? What about the ones who didn’t have the money before, or didn’t want to spend it?
What about the ones who know people who need your services but didn’t think about referring them?
You need to do something to get these people to do something.
But what?
How about creating an event and inviting them to it? A webinar, teleseminar, or video hangout.
Invite your list to see some new information, or new ways of looking at the solutions. Teach them how to stop the problem from getting bigger and keep it from happening again.
You’ve got to get them thinking about the problem again. Comparing solutions. Considering the options. What better way to do that than to invite them to access this free information from the comfort of their tablet or smartphone?
During the event, make them a special offer. A free consultation, perhaps, so they can discuss the specifics of their situation with you. Or a discount, bonus, or inexpensive partial solution. Tell them you now take credit cards or offer a payment plan.
Give them an incentive to do something and tell them what to do to get it (e.g., call, fill out a form, stop by the office).
Record the event so you will have something to offer to new subscribers. Transcribe the recording and turn it into a report or ebook.
You can create an event today and announce it to your list tomorrow. By next week, you can have more people calling, subscribing, and referring.
How to set up an email list for your website or blog
