Yesterday I talked about making your ad look like an article or feature story and thus get noticed and read.
Because people tend to ignore ads.
If your ad looks like an article, more people will read it. More readers eventually means more clients.
Are there any other ways to make your ad get noticed?
I’m glad you asked.
Another way is to get noticed is to make your ad. . . what’s the word?. . . oh yeah, UGLY.
Lost of copy, tiny print, random layout, “noisy” messages—-anything but pretty, anything but normal.
Why? Because in a sea of normality and prettiness, ugly stands out. People will notice your ad because it looks different.
When all the other ads look like they were designed by a slick graphic artist, your ugly ad gets noticed.
You still want the ad to be easy to scan and read. White space, short sentences and paragraphs, bullet points and sub-heads. But it should look different.
The same goes for your website and emails.
Show people that you’re not “advertising” you are telling them something they need to know. Put the magic into the words, not the photos and design.
When other lawyers use html emails, make yours plain text. When other lawyer’s websites use the same templates and layouts used by every other lawyer, along with stock photos of The Scales of Justice, law books, and courthouse steps, make yours look anything but the same.
Be different.
Of course you don’t want to be so different that you scare people off. Clients have definite expectations about what a lawyer does and what they look like and you need to give them what they expect.
When you use a photo of yourself you should be wearing business attire. If you use a photo of your office, it needs to look like a law office.
Be different, but not weird.
Do you know what to put on your website? Find out here
