Let’s face it, you’re boring. Predictable. Normal. And forgettable. Just like most lawyers.
Yes, people trust you, because they see you as a reliable and stable professional, but that strength, from a marketing standpoint, can also be a weakness.
You don’t want to look and sound like every other lawyer. You want to stand out.
Where’s the flair? The panache? The spark of originality?
Actor and comedian Jonah Hill said, “It’s always better to shock people and change people’s expectations than to give them exactly what they think you can do.”
And he’s right.
That doesn’t mean you should be reckless. Or weird. Just a little different. Maybe not always, but at least once in awhile.
Do something people would never expect you to do. Something small, but significant.
Surprise your clients with a gift. Invite them to your first stand up comedy gig. Write a poem and post it on your website.
Pass out a box of Good N’ Plenty with your business card. Come up with a memorable slogan.
Show your fun side. Be unpredictable. A little shocking.
You want people to notice you and remember you and talk about you, so give them something to talk about.
Of course you want to be known more for your legal talents than your whimsy. But before you can dazzle anyone with your brilliance, you have to get their attention.
So, how will you shock your clients today?
