The foundation of all attorney marketing

The foundation of all attorney marketing is value. The more value you deliver to your target market, the more successful you will become.

When you deliver more value, you get more clients, and better clients, and you’re able to charge higher fees. You get more referrals and fewer complaints. You build a base of loyal fans who are not only willing to help you, they go out of their way to do it.

Value starts with your services, of course, but it’s not just the excellence with which your perform those services. It is a function of everything under the umbrella of “client relations”.

It is the little things you do for your clients that improve their entire experience with you. It’s the way you show them that you care about them as individuals and not just names on a file. It’s how you make them feel about themselves and their decision to put their trust in you.

Maya Angelou said it best when she said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Value doesn’t stop with clients. You also deliver value to your prospects, referral sources, and others who work in, advise, or sell to your target market. Give them more value, make them feel good about knowing you, and they will remember you when they need your services or know someone who does.

You can deliver value to your prospective clients and referral sources through content-rich websites, videos, podcasts, articles, books, and speaking engagements that educate and empower them and help them make better decisions. You can deliver value through free consultations and free seminars, or paid seminars, books and courses.

The foundation of all attorney marketing is value. Find out what your market wants and deliver it to them. Over and over again. Surprise and delight them by giving them more than anyone else in the market, and you will own that market.

Marketing is easier when you know The Formula.