You’re thinking about next year, aren’t you? If you’re not, just check your email. It’s undoubtedly filled with messages about goal setting, resolutions, organizing your work flow like a boss. . .
Oh, and don’t forget to register for the next goo-roo webinar that promises to reveal the secrets to profligate wealth. (Note to self: the free webinar is a sales pitch).
Not all free webinars are like that. Just most of them. You don’t learn that much. Or they tell you the “what” but not the “how”.
I know, they can’t give away everything for free. They’ve got a business to run. Just like you do. You don’t give away all of your wisdom and advice during a free consultation (nor should you), so you get that.
But you’ve got to give people something.
I’m not saying you can’t sell your services without “content”. You certainly can. Advertising still works. But if you’re asking people to invest an hour of their time with you at your seminar, watching your videos, or reading your blog, you’ve got to give them something in return.
And the more you give them, the more likely they are to see you as the solution to what ails them.
So, as you plan your next move, I suggest you add “content creation” to your list. If you already do this, ask yourself how you can do it more or make it better.
Put some articles on your website. Write a report or ebook. Make some screen capture videos. Teach people something about your area of expertise, so they can see that you know what you’re doing and get a sense of what it would be like to work with you.
People go online for information. Give them some.
The Attorney Marketing Formula comes with a simple marketing plan that really works. Go here.
