If you don’t get a new client today, I’m sure you’ll be fine. If you don’t get a new client this month, however, you may have a problem.
I don’t know what your client quota is, or what it should be. I just know that you should have one. Whether that’s weekly, monthly, or daily (if you dare).
Whatever this number is, use it measure your performance and growth.
It’s not a mandatory minimum, mind you. It’s an average. A target to shoot for. A number to watch.
Let’s say you have a target of one new client per week. If you go a week without a new client, you notice that, but you don’t worry about it. Two weeks without a new client and you should try to figure out why. Three weeks without a new client and you need to DO something.
You can’t let things go too long without taking action.
Of course you might have three new clients this week and zero for the next three weeks. That’s why these are averages.
Anyway, figure out what your current average is. How many clients are you signing up right now? Then, choose a bigger number for your next goal. If you get one new client per week now, your goal might be 1.5 new clients per week (on average), within 60 days. Or two new clients per week within 90 days.
Then, all you have to do is figure out how you’re going to hit that goal.
