My wife is nesting. Getting the house ready for Christmas company. Cleaning, polishing, making sure everything is ship shape. You know the drill.
I am amazed at the little things she finds that need repair. A chip in the paint that needs touching up, for example. I walk by it every day but never noticed. Why? Because I walk by it every day.
I’m used to it. So it doesn’t stand out. If you came to the house, having never been here, that chip would probably be the first thing you’d notice.
My wife is also proofreading my latest book. I’ve been through it more times than I can count. To my eye, it’s done. She spots typos on almost every page.
We all need fresh eyes to look at our work. We’re too close to it. We can’t see what’s obvious to others.
Take your website for example. Do you know what’s wrong with it? Can you spot the things that are missing or need improvement?
Even if you know what you’re doing, there’s a good chance you’re missing things, simply because you’re too close to it.
You need someone else to look at your website. You need fresh eyes.
Have a client go through your site with you. Have them narrate what they see and what they’re doing. Note the pages they go to first, and where they go after that.
Have them find and fill out the contact form. Have them find your bio, your list of services, and the directions to your office. Have them follow you on Twitter or Like your Facebook page. Have them share one of your posts.
You’ll see how others see and use your site. I promise you, it will be an eye opener.
You should also have an expert look at your site. They’ll find more things that need fixing. They can show you how to get more traffic, more subscribers and more social media followers. They can show you how to get more visitors to see you as the lawyer they should choose, and get them to call or email to hire you or take the next step.
You can hire me to do that. I’ll go through the site with you and tell you what to do. Or, you can have me do this for free.
Remember, when you order The Quantum Leap Marketing System, you get a free coaching session with me as a bonus. You can use that session to have me go through your site with you.
What’s wrong with your website? Have me take a look and help you fix it.
