It’s been a long time since I had a three-year old in the house, but if I recall, they usually don’t take things at face value, they want to know why.
Why do I need to look both ways before I cross the street? Why do I need to eat my broccoli?
Being asked why all the time can get annoying, but it can also make you think. So, let’s see what your precocious three-year old might help you figure out if they were in charge of marketing your law firm.
Question No. One
CHILD: Why do people hire you?
YOU: Because I help them solve their problems and I’m good at it.
Why? I’m good at it because I’ve helped a lot of other clients with similar problems.
Why? Because I like this area of the law and these types of cases.
Lesson: Do work you enjoy.
Okay, that was easy, Let’s try another.
Question No. Two
CHILD: Where do your clients come from?
YOU: Referrals from other clients, mostly.
Why? Because I do good work and clients like me.
Why? I do good work because I enjoy what I do; clients like me because I give them confidence that I can help them, and because I take a personal interest in them as people.
Why? Because I like people.
Why? I’ve never had a law book or brief tell me thank you.
Lesson: Give people confidence; take a personal interest in them.
Question No. Three
CHILD: Where else do your clients come from?
YOU: My website.
Why? Because people go to search engines looking for information about their problem and my website has lots of information.
Why? I know they want to know the law for their problem, and their options, and they want to know what services I offer and how I work with my clients, so that’s what I put on my website.
Why? Because this information attracts them through search engines and through social sharing, and because if I answer most of their questions on my website, they will be more likely to see how I can help them, and call me instead of another lawyer, and when they do, they are more likely to make an appointment and hire me.
Lesson: Put helpful content on your website.
Okay, you get the idea. Tomorrow, we’ll see what happens when your child asks, “Are we there yet?”
