Yes, I’m a broken record.
Every few weeks, I say something about the importance of building a list, specifically, an email list. I tell you a list allows you to stay in touch with people who aren’t ready to hire you, and with people who did. I tell you that having a list will bring more traffic to your website, more referrals, and more subscribers to your list who might hire you, send traffic to your website, or send referrals.
Did you? Did you add a form to your website that allows visitors to sign up for your list?
Yeah, that’s what I thought.
Is this thing on? You do want to get more referrals, don’t you?
Okay, let’s say someone slipped some LSD into your water bottle and you imagined you actually do have a list. You have a few hundred people on that list, a mix of former clients, current clients, professional contacts, and a random assortment of website visitors.
You hallucinate emailing something to your list. Once a week, you write something that passes for readable and send it out. Sometimes you write about the law, sometimes you write about interesting cases and clients, sometimes you write general consumer or business information. When you get back from your vacation to Italy, you write about the food. When you read a great book, you share something you got out of it.
Okay, you get the picture. A few paragraphs once a week. The only requirement is that it’s not completely boring, and hey, this is a hallucination, so it should be brilliant.
Now what?
At the end of your weekly scribbling, you ask readers to forward the email to someone who might be interested in the content or something you have offered (e.g., a seminar, free consultation, free report, etc.) Add another sentence, “If this email was forwarded to you, you can subscribe by going to. . .”.
Some of your subscribers forward the email. People you don’t know get a taste of your wisdom, and the tacit endorsement of the person who forwarded it.
Word-of-mouth, digital style.
That’s how it’s done, at least in a hallucination. Of course, this will never work in the real world. Forget I mentioned it.
Marketing online for attorneys. Go here to see how it’s really done.
