I got an email the other day from someone I used to know who may have some business for me. I haven’t spoken to him in many years but he was on one of my email lists so he was hearing from me. He hit reply, told me he wanted to talk, and yesterday we spoke.
Suppose he wasn’t getting emails from me? He could have tracked me down, but only if he remembered my name and wanted to go to the bother. I don’t know if he would.
My emails did more than give him a way to contact me, however. They were an ongoing reminder that I was still in business. They reminded him about what I do and how I can help him and the people he knows.
He had been hearing from me for years. When he was ready, my email was in his inbox.
When I was practicing, I asked new clients about any previous claims they might have had, and for the names of the attorneys who handled them. They never remembered the names of their attorneys. That’s why they were sitting in my office instead of theirs.
Do you have lists of your old clients and business contacts? Do you stay in touch with them? If not, if they need you, will they remember your name?
I hired an attorney a couple of years ago. He did good work. I don’t remember his name. I haven’t heard from him since the matter ended. He should be contacting me–sending me a newsletter, an email, a regular letter, a Christmas card–something.
Nada.
If I had a referral for him, I have records and I could look up his name. Would I?
Would you?
Learn how to set up an email system. Go here.
