It’s time to write another article for your website, blog, or newsletter. If you’re ready, say, “I’m ready!” and let’s get started.
The title of your post is: “What I like best about being an _______attorney in ________”. The first blank is your practice area. The second blank is your city or town. This will give you a title with some keywords prospective clients are likely to search for.
So, what do you like best about being an attorney? Your answer will give clients and prospects some insights into why you do what you do. They want to know what drives you because they want to hire an attorney who is passionate about what they do.
You might start your article by describing several things you like, followed by the one thing you like the most. You might describe a typical day, showing what you do and how you feel about what you do. Or a crazy day that tested you but ultimately defined you. You might talk about why you went to law school.
Whatever you like about being an attorney, make sure you tell the reader why. Sure, you like being able to help people solve problems, but why? Share a story about what you did for a client in the past, how it changed their life, and how this made you feel.
What about money? I say, don’t hide from the subject. If you do well financially and that’s something you like about your practice, say so. Clients want to hire successful attorneys. I probably wouldn’t make it number one on the list, however, unless you can also show how you use the money to make the world a better place by supporting charitable causes and the like.
If it helps, you might want to pretend that you’re writing this to a young relative who is considering a career in law. What would you say to show them that it’s hard, but worth it?
Give your readers some insights into what you do and why you do it. Clients hire attorneys they know, like, and trust and your article will help them do just that.
Want more ideas about content for your website? Get this
