I was washing dishes the other night, thinking about my goals for a new project I’m working on. First, I thought about an income goal for the rest of the year. I earned a small amount on this last year. How much do I want to earn this year?
Then, I thought about it in a different way. I thought about how much I want to be earning, per month, by the end of the year. For some reason, I like that better. Perhaps it’s because the end of the year is in the future and I have time to get there. I can build towards that goal instead of having to produce meaningful results right now.
Of course, most income goals are fanciful. You can’t control results. What you really need are activity goals.
Income goals are inspiring, but impractical. Practical goals are based on the activities needed to produce those results.
You can’t control whether your new website will get any traffic or subscribers or sales, but you can control when you will write the first page. You can’t control whether you will get any referrals from contacts at your networking group, but you can control how many new people you will speak to next Tuesday night.
Both types of goals are important. As you see progress towards your result-based goals, you can adjust your activity goals. Want to earn more? Do more. Or do it faster. Or do something different.
The Attorney Marketing Formula comes with a template for a simple marketing planÂ
