I once had a client interview me before hiring me. It only happened once in my career, probably because 99% of my clients came from referrals. (She didn’t hire me. I never found out why. It was thirty years ago. I’m over it, now.)
Today, many clients find lawyers through the Internet and other means, and because there are so many articles and blog posts educating them about what to ask a lawyer before they hire them, if you haven’t been interviewed for the job, there’s a good chance you will.
Will you be ready?
One way to get ready is to post content on your website that addresses the questions prospective clients typically ask. The process of writing that content will also prepare you to answer those questions in the event someone bypasses your website. It also helps you codify your philosophies, policies, and procedures, forcing you to examine what you do so you can make improvements.
I read an article recently, for employers interviewing job candidates, that presented “killer questions” to ask to eliminate the duds. I thought the first question was applicable to clients hiring lawyers:
‘Tell me about a work achievement you are most proud of?’
Clients may not ask this per se, but isn’t this something lawyers should be prepared to answer?
Take 30 minutes this week and write three paragraphs about something in your career that you are especially proud of. What was your most gratifying or challenging case? If you were writing your obituary or eulogy, what would you like to be said about your work.
Post this on your website. When prospective clients interview you for the job, or a reporter or blogger interviews you for an article, you’ll be ready.
Did you know, Make The Phone Ring shows you how to create great content for your website? Check it out on this page.
