There are days when I don’t feel like reading or writing about marketing, let alone doing it. I get bored. I’m sure you do, too. So, I’m not going to think about marketing today, and you shouldn’t either.
Let’s play hooky.
So today, when you speak to a client, do not, under any circumstances, ask them anything personal. Don’t ask about their health or their son’s soccer game or anything like that. That would be marketing and you’re not doing that today.
If the phone rings and another lawyer wants to know if you handle a certain type of matter, answer his question, but make sure you don’t ask him anything about his practice or what kinds of clients he’s looking for. C’mon now, that would be marketing and today, that’s a no no.
If you’re sending out bills today, just send them “as is”. Don’t thank the client for their last payment or for keeping their account current. Marketing, remember?
And, if you have any new clients today, do not, under any circumstances, make an effort to see them on time, offer them coffee or water, or tell your secretary or assistant not to interrupt you during the meeting. Not on your day off, yo.
Now, don’t you feel better, knowing you don’t have to do any marketing today and you can concentrate on nothing but legal work?
Marketing is everything we do to get and keep good clients.Â
