If TV shows portrayed the practice of law accurately, nobody would watch. Nobody wants to see what we really do. A law practice is usually one big yawn-fest.
Where’s the fun? The laughter? The joy?
“But lawyers aren’t supposed to have fun. We deal with the serious side of life. That’s what we are paid to do.”
True, but wouldn’t you like to have some fun once in awhile? I know your employees would. So would your clients.
What to do. . .
Hey, I know, how about movie night? Invite your staff and clients to join you to watch Thor: The Dark World. You buy the popcorn.
How about a Christmas party? With jingle bells, egg nog, and “Secret Santa” gift exchanges.
Next summer, you could do a picnic or barbecue. With hot dogs, three-legged races, and egg tosses.
Tell people they can invite friends and family. The more the merrier. Everyone will have fun and be glad they work for you or have you as their attorney. Guests will think you’re the grooviest lawyer in town.
You’ll post pictures on Facebook and everyone will share. You’ll get website traffic. You’ll grow your list. You’ll get more clients.
Yes, fun can be profitable. But it can also be fun.
Marketing is everything you do to get and keep good clients.
