Can a lawyer really get new clients through email? Sure. If direct mail works, why not direct email?
If it’s ethical in your jurisdiction (it probably isn’t), and you don’t mind being accused of spamming (you should mind), you could pick up some clients this way. Go find some people in your target market, send an email and offer them something of value they would find helpful in their business or personal life. An article, report, video, seminar transcript, or newsletter that helps them solve a problem or achieve a goal.
They’ll read or listen, see that you know what you’re doing and can help them, and some of them will contact you to take the next step towards hiring you.
Make sense?
But there’s a much better way to get new clients through email that’s not unethical, tacky, or spammy. And it will probably work even better.
Instead of reaching out to prospective clients by email, reach out to prospective referral sources.
Find other professionals who serve your target market. Study their website and google them. Then, send them an email that says you target the same market they do and want to introduce yourself. You’d like to find out more about what they do and see if there’s a way the two of you can work together. Ask if they want to meet for coffee, or chat on the phone.
Make your email personal. Say something specific about them or their website, so they know you’re not sending a “form letter” to thousands of others.
When you talk to them, find out what they are looking for and see if you can help them get it. I know, they want referrals and you may not have any to give right now, but there are other ways you can help them. Do they have a seminar you can promote? Would they like to come to your networking meeting as your guest? Do they have a Facebook page you can like?
At some point, tell them about your video, report, article, or newsletter and invite them to make this available to their clients, subscribers, and followers. They also may not have referrals to give you right now and this gives you another way to gain exposure to their contacts.
Send ten emails this week and see what happens. If only one professional offers your report or video to his or her list, hundreds of prospective clients, perhaps thousands, will not only get your information, they will get the implied endorsement of that professional. New clients won’t be far behind.
Learn more about how to get more referrals from other professionals. Click here.
Great email tip. Just another good way to “connect” with some and add value to their business or life. It’s all about being personal, being specific and not wasting time. As always, good stuff and am going to share!