I’m sure you know other professionals or businesses you would recommend to your clients and contacts. If someone asked you for a referral, you would enthusiastically offer up their name.
Instead of waiting to be asked for a referral, I want you to take some time today to tell everyone you know all about this outstanding individual or company.
Write an article and publish it on your blog or in your newsletter. Send a solo email to your list. Make sure you tell everyone you see in the office today or talk to on the phone.
Tell them why you recommend them. What makes them different? What do they do that is remarkable?
If you’ve used them personally, share the story. If your clients or friends have used them, mention that, too.
Give out their website. Tell people to subscribe to their blog or newsletter, download their report, or Like their page. Ask people to buy their products or services and refer everyone they know.
Promote someone else’s business or practice today.
Do it because you want to help the people you know find quality products and services. Do it because you appreciate the business owner or professional and want to support their good work. Do it because it feels good to say nice things about someone.
But don’t do it because you want that business or professional to do something similar for you.
Yes, they might reciprocate. If they do, be happy for them. It’s nice to receive, but the true joy is in the giving.
Marketing is easy when you know what to do. Here’s the formula.
