Bitch, bitch, bitch. Enough already. You don’t know how good you have it.
I’m talking to the attorneys who whine about how hard it is to get clients but aren’t willing to do anything about it.
It’s not laziness. It’s ego. They’re too school for cool. They say marketing makes them uncomfortable.
You want more clients and you expect them to magically appear because you’re good at what you do?
Wake up and smell the empty bank account.
Being competent and working hard for your clients isn’t enough. Most attorneys are competent and work hard for their clients. If you want more clients to find you and hire you, you have to do more.
And it really isn’t difficult.
I’ll tell you what, I’m going to give you a list of things to do to bring in more clients. It’s a short list. Take a look and see what you think:
- You need to smother your clients with love and attention so they never even think about leaving and so they tell all their friends about your greatness.
- You need a web site with lots of high quality information, so people can find you through search and through sharing of your information, see proof of your capabilities, and sell themselves on hiring you.
- You need to stay in touch with the people who hired you before, reminding them that you are still available to help them and the people they know. And you need to stay in touch with people who don’t hire you right away so that when they are ready to hire an attorney, or they know someone who is, you are the one they call.
This isn’t hard, is it?
Love your clients. Educate prospects. Stay in touch with everyone.
Do these three things and you don’t have to do much else.
Now, ask yourself these questions:
- Is this something I CAN do?
- Is this something I have the TIME to do?
- Is this something I WANT to do?
I know you can do this. And it doesn’t take up that much time. The real question is, do you want to do this?
If you do, great! Let me know how I can help.
If you don’t, that’s okay, but please don’t complain. It makes me uncomfortable.
Marketing really isn’t difficult. Let me show you. Click here.
