In a previous post, I talked about how to get more clients like your best clients. I was referring to the class of clients who provide you with the most work, the most referrals, and the least amount of trouble.
Today, I want you to think about your favorite client.
Not your biggest or best client, necessarily, or the one who sends you the most referrals. I’m talking about the client you most like being around.
Identify them by name. Picture them. Think about them.
Why are they your favorite?
Is it their personality? Are they easy going? Do they make you laugh?
Knowing why someone is your favorite client will help you more easily spot people like them, if not actually attract them.
Do you remember where you met them? Networking? Who introduced you? Through an ad? In what publication? A referral? From whom?
If you were introduced to your favorite client through another client, for example, maybe you should be paying more attention to that mutual client. If you met them at a Rotary event, maybe you should spend more time at Rotary events.
But this exercise isn’t just about finding more clients like your favorite clients. It’s not just about marketing. It’s about appreciation. Counting your blessings. Feeling good about yourself.
You see, you would not have a favorite client if you didn’t attract them into your life. And you wouldn’t attract them if you didn’t have some of the same qualities that you admire in them.
Like attracts like. The things you appreciate about other people are things you appreciate about yourself.
So, here’s what I want you to do. I want you to call your favorite client and say, “I just want you to know that you are my favorite client.” Tell them what you like and appreciate about them. Go put a smile on the face of your favorite client.
And then give yourself a pat on your back for being so damn attractive.
Marketing is everything we do to get and keep good clients. Here’s where to start.
