I was reading an article on why the iPad beats Android tablets. The author concluded thusly (I love that word, don’t you?), “Having reviewed the options, the reason for Apple’s continued dominance in the tablet market seems clear – it makes the best product. It also makes the most expensive product, but that doesn’t seem to deter consumers, who continue to buy the iPad in droves.”
The article points out that there is and will be a big market for Android, and many people prefer that platform for reasons other than lower price.
Something for everyone.
Now, how do your legal services compare? Do you offer iPad-ish services–high quality and high price–or Android-ish–lower quality and lower price?
You can make money in either category, but not both.
Many attorneys lean towards the lower end of the market. I suggest you resist the temptation.
Set your fees at Apple levels. High end. Then, make sure you’re worth it.
Higher margins provide huge benefits:
- You get better clients. Yes, more demanding (like Apple’s), but better in every other sense
- You don’t need as many clients; you can take your time and turn out a better work product
- You can hire better talent and delegate what you don’t enjoy
- You have a marketing budget so you can expand and grow
- You earn more profit and enjoy a better life style.
Delivering high quality legal services does cost more. A nicer office, the best employees, a higher level of “customer service” all come at a price. But it’s not how much you spend that counts, it’s how much you earn.
The Attorney Marketing Formula shows you the six keys to earning more without working more. Click here.
