So this year I’m planning to make some changes. How about you?
I’m looking at things that didn’t work well and eliminating them or looking for ways to make them better. I’ll get more information, ask for help, or try things a different way.
But I’m not going to spend a lot of time on that. No sir. Instead, I’m going to look at the things that did work and do more of them.
You should, too.
For example, if last year you got a lot of referrals from a letter you sent to your clients, maybe you should think about sending them another letter. If you got a lot of sign-ups for your newsletter when you added a couple of videos to your web site, you should probably think about adding more videos. Or, if you met some good new referral sources on LinkedIn but none on Facebook, it sounds like LinkedIn is where you should spend your time.
Most people focus on fixing what’s wrong. They work on their weaknesses. The smarter, more leveraged strategy is to work on your strengths.
Don’t ignore your weaknesses. But don’t spend a lot of time on them.
Homework:
Take a few minutes and write down three things that worked well in your practice last year. Then, look for ways to do them again or do them bigger or better or more often.
Find the spark in your practice and pour gasoline on it.
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