“What do you like best about practice law?” I was asked that 1,000 times when I was practicing and I’m still asked that today. I’m sure you are, too. My standard reply is that I liked helping people and I liked making money, and that’s the truth. That’s why I went to law school, after all.
Do I like the title or the prestige of being a professional? Actually, it’s not important to me. When I’m introduced to people and they find out what I do [did], something changes in the dynamic and while sometimes it’s a good change, just as often it’s not. I can’t put my finger on it but I’m sure you know what I’m talking about. They look at you like you’re not a regular person. They become guarded, as if you’re going to ask them some tough questions and find out their secrets.
What about the work itself? There were some things I really enjoyed and some things I despised. Most of what I did I found boring.
But that’s me. How about you? What do you like best about what you do?
Make a list of all of things you do as a lawyer, and all of the things that being a lawyer means to you. Write down the big things and the little things, about the work, the people, the challenges and the rewards. Look at your calendar, look at the files on your desk or in your computer, look at how you spend your time.
Write down everything and when you’re done, look at your list and put a star next to the things you like best about what you do. And then, focus on those things.
Do more of what you like. The rest–the things you don’t like or the things you are bored by–don’t matter. Eliminate them, delegate them, or just do them, but focus on the things that you do like.
In my case, I focused on the people. My clients. Much of the work may have been routine and boring, but the people never were. They were unique. Every one of them. I enjoyed meeting them and finding out about their lives. I enjoyed explaining how things were going to get better for them and then helping make that happen. I enjoyed delivering the results and watching them smile and say thank you. And I enjoyed getting calls from their friends who had heard about me and wanted me to help them, too.
That’s what I enjoyed and that’s what I focused on. It made everything else, all of the things I didn’t like, relatively unimportant. It’s also what made my practice grow.
Whatever we focus on grows. By focusing on what you like about your practice, you will create more of it. Focus on your problems and you’ll have more of them. Focus on what frustrates you and you’ll have more to be frustrated about it. Focus on what you love, what gives you meaning, and you will create the life that you want because you will be doing more of what you want.
You don’t have to know how it works, just know that it does work, and do it.
If you want to earn more than you ever thought possible, download The Attorney Marketing Formula
