I know, you’re busy. I also know you have lots of ideas for getting more clients and increasing your income that you aren’t doing. You’re so busy with work, there’s no time for anything else. But actually, there is.
It’s called, ‘marketing in the moment”.
It doesn’t require you to set aside a half day, a weekend, or even an hour to work on marketing projects. Marketing in the moment means taking advantage of the little snippets of time we all have throughout the day to do the “little things” that, in the aggregate, help your practice grow.
The idea is simple (as all great ideas are). Throughout the day, as often as you can, ask yourself, “What can I do in the next two minutes to grow my practice?”
There are lots of things you can do in two minutes. You can
- Call a client to ask if he knows about your new Facebook fan page
- Send an email to a prospective referral source
- Review your notes for your upcoming speech
- Jot down some thoughts for an article
- Brainstorm ideas for a new report or seminar
- Write a list of new key words for your web site
- Check in with someone who’s working on a project for you
- Check out a competitors web site
- Read the comments on a book you’ve been thinking about ordering
- Read another article on this blog
Periodically throughout your day, between phone calls, while you’re driving, while you’re eating lunch, or whenever you think about it, pause and ask yourself, “What can I do in the next two minutes to grow my practice?” (You may want to write the question on a sticky note or index card and put it where you can see it.)
You’re asking your subconscious mind, of course, and it won’t disappoint you. While you’ve been working and sleeping and doing all the things you do, your subconscious mind has been working on your ideas and coming up with new ones, and, because you asked, it will deliver those ideas to you in bite-sized, two minute chunks.
You’ll remember people you may not have thought about and you’ll call them or email them. You’ll open your bookmarks and see a web site you’ve been meaning to look at. You’ll jot down ideas for your newsletter or blog. You’ll do a lot of things you may never have done had you not asked that question.
Try it. Ask yourself that question right now. Then go do it.
David, I have to say, I appreciate the regular posting that you have committed to doing. The articles have been good and thought provoking. There are too many sites out there telling you how to manage/start a law firm, but not enough that gets down to brass tacks like you do and discuss the process of getting clients. Thanks again for the renewed efforts.
Thank you, Kyle. I really appreciate that. I work hard at the blog and it means a lot to me to know people are reading and getting value out of it.
I’m a brass tacks kinda guy because I remember what it was like when I was practicing. I didn’t want theory, I wanted to know,”What can I do today that will let me pay my rent tomorrow?”
Thanks again for your kind words.