Where do you find the time for marketing? Some projects require several hours to several days, but many tasks you need to do can be done in minutes. 15 minutes today, 15 minutes tomorrow, and you can achieve amazing results.
Yes, 15 minutes a day is enough, but you must do it every day. It is consistency of effort more than quanity of time that counts. It is the little things you do, in the aggregate, that compound, over time, to create meaningful results.
I recommend that you schedule that time, in advance, and put it on your calendar. Make an appointment with yourself, record it, and KEEP THAT APPOINTMENT!
If you set up a 15 minute appointment for next Thursday at 2 pm, then next Thursday at 2 pm, you do the activity scheduled on your calendar. If a client calls and wants to schedule an appointment on Thursday at 2 pm, your secretary needs to tell the client that you already have an appointment and move the client to 2:15.
You may not yet know what it is that you will do on these appointments, but schedule them anyway. Set aside 15 minutes a day, every day, for marketing. If you don’t have a specific task to do, use that time to read marketing books or make lists of ideas to be explored in the future.
Anyone can invest 15 minutes a day in marketing.
Will you?
Sadly, most of the attorneys who read this won’t. I urge you to give it a try for 30 days. You will be pleasantly surprised at the results.
