Keeping it simple

Look at your phone. How many apps do you have? Now, look at your hard drive and answer the same question.

If you’re like most people, you have many more apps and programs (and tools in your garage) than you use. It’s unlikely that you’ll ever use them, or if you used them once, use them again.

But we can’t help ourselves. We like new. New apps, new techniques, new ideas. Even if we never use them, and even if what we’re already using works just fine.

There’s nothing wrong with looking. I do it, too. But I don’t spend a lot of time on it because what’s new today is often gone tomorrow. I’ll wait until others have vetted the app or the process and recommended it. Then I’ll look. Maybe. I might be too busy using what I’ve already got and getting some work done.

Anyway, the point is that simple is better. A few apps. A few tools. A few techniques. If you’re not keeping it simple, the odds are you’re not getting things done.

Take marketing for example. If it’s not simple, the odds are you won’t do it. True or true?

According to the 80/20 rule, “a minority of causes, inputs, or effort usually lead to a majority of the results, outputs, or rewards”. Figure out which inputs (efforts, tools, apps, techniques) are producing most of your results and do those. Don’t worry about (most of) the rest.

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