If you would like to know how to find ideas for blog posts, I’ve got an easy one for you.
Go to Google and type in a question related to your legal services. Before you complete the sentence, Google’s autocomplete mechanism (assuming you have it enabled) will provide you with a list of possible searches based on what you have written so far.
I did just that by entering in, “What is the difference between a will” and as you can see in the graphic below, Google gave me several options for completing my search request, to wit, “What is the difference between a will and a trust,” “What is the difference between a will and a living will,” “What is the difference between a will and estate planning,” and so on, based on what other people have searched for in the past.
Armed with this information, you can write a blog post that answers the very questions your prospective clients are searching for. Use one of these search phrases as the title of your article and you will increase your chances of being found in subsequent searches.
You can use the other search queries as key word phrases in your post, or write other articles with these titles.
This can help you find “long tail” search terms, meaning longer, more specific search phrases you can use instead of the more common, shorter and highly competitive phrases.
For example, you would have a hard time getting found by targeting the search term, “slip and fall.” There are too many lawyers competing for that phrase, in both generic search and in Adwords. But type in “slip and fall” into Google and you will find another suggestion: “slip and fall statute of limitations california”. Make that the title of your article (or bid on this term in Adwords) and you should have very little competition.
I used Google to generate the title of this post. I typed in, “How to find ideas for” and it suggested, “How to find ideas for blog posts,” and not “newsletter,” “ezine,” or “articles.”
Prospective clients are looking for information. Now you know an easy way to find out what they want to know so you can give it to them.
The law is complicated. Marketing is simple.
