My wife needed dental work. After she was seen by her dentist and the work was scheduled, she saw an article in one of the newsletters she reads about a new and “better” procedure. After reading more about the new procedure, she was convinced that this is what she wanted to do and started looking for a dentist who offered it. She found one close by, had her first visit, and booked an appointment to have the work done.
She found “candidates” through a search engine. She choose the dentist she did because
- They have a great web site. It has lots of information about the dentist and their office, and about the technology and procedures they use. There are also lots of testimonials on the site.
- They have over 200 five star reviews on Yelp
- They were friendly and helpful on the phone and when she went in for her first visit. They made her feel like she could trust them and that they cared about her.
By contrast, aside from not offering this new procedure, her now former dentist
- Doesn’t have a web site
- Doesn’t have any reviews on Yelp, or anywhere else she could find
- Didn’t make her feel like he cared
Oh yeah, the new dentist is actually less expensive than the former dentist. Not critical, but nice.
People find lawyers like they find dentists. I’m just saying.
Marketing is easy. But you have do it. Here’s how.
